Today I was invited into the BBC studios to talk about the documented shortage of Easter eggs. I was first on Radio 5 Live with Adam Parsons, Mickey Clark and Robert Miller at 05:50 )(which you can hear on this clip) to discuss how the very cheap Easter eggs in the supermarkets have been selling fast and that some have mentioned they have sold out. I juxtaposed that with the high end chocolatiers that have also sold out, so its doubtful the phenomenon was just caused by below cost-pricing or offering them as loss-leaders.
I was then on BBC Breakfast TV with Louise Minchin and Charlie Stayt and the tall one who interviewed me. I can't remember his name. The topic was the same, they wanted to know if there really was a shortage of Easter eggs and if there was, why.
Following this I was on the Radio 2 show with Ryan Tubridy being interviewed by the lovely Rebecca Pike about the same subject.
The 03:50 start was difficult, but it was a great experience. I would like to thank all of the BBC staff that I met as they were incredibly welcoming and friendly.
A comment I made about the thickness of eggs was picked up by the news too:
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