Let a piece of this award-winning milk chocolate melt on your tongue and prepare to be amazed. As it melts, the rich, chocolatey flavour comes alive with a burst of red fruit and citrus notes. That fruity edge is typical of cocoa from the island of Madagascar, but it’s unusual to find it in a milk chocolate. Meanwhile, vanilla and butter notes evoke a sweetness of caramel. This is a truly original milk bar.
This bar doesn’t just taste good, it does good. Madagascan chocolate maker Menakao proudly crafts its chocolate on the island, using only local ingredients. Unfortunately, this is rare even for craft chocolate – it’s estimated that less than 5% of the world’s chocolate is produced in the same country the cocoa is grown. By making the chocolate in Madagascar in addition to growing the cacao on the island, Menakao generate about 4-5 times the benefit of Fair Trade for the local Madagascan economy.
In honour of the men and women of Madagascar of all ethnicities who are at the heart of Menakao chocolate, Menakao decided that the bars should proudly bear the image “not [of] the face of Madagascar, but [of] Madagascan faces.” The beautiful image on the wrapping of this bar is of a Merina woman. The Merina people, (Merina meaning “people of the highlands”) are believed to have settled in the highlands of Madagascar in the 10th century, having migrated from Malaysia and Indonesia.